Lost in the Mail

I regularly use e-mail blasters and marketing networks to boost traffic on my web sites, so I do my fair share of clicking through e-mails. And the thing we all need to remember is that these systems serve two purposes. First you use them to increase traffic by getting more people to look at your site -and hopefully to buy your product. And second, you should be using them to increase your traffic for ranking purposes. While you can use the same services to achieve both purposes, you need to remember that there are two different end goals and your ads must be aimed at achieving those goals separately. In other words, you need more than one kind of ad.

First you need killer ad content to get your ads into the hands of people who will honestly be looking to buy your service. These should be targeted to the consumers and limited to the ad blasting services. Need help? Try a product like Glyphius software which helps you develop great ad copy. It's an award winning product that you use to compare and rate your own copy to a huge database of successful product pitches. The system then spits out suggested alternatives to maximise your marketing pitch. And it comes with a money-back guarantee.

The other purpose is simply to build traffic and you should use your network services for this. I use a great system called Your Ad Blaster for this purpose. The idea is to join a group of people who all help one another by visiting each other's web sites. This helps build traffic rankings. But the most important thing to remember is that people who use these systems - including me - have little interest in the products you're selling. Sure we'll click on your site and take a look to help you out, but our goal isn't to make you rich, it's to make ourselves rich, so we probably won't be buying. And more importantly we want to make our jobs as easy as possible. In other words, we want to accomplish our goals as quickly and efficiently as possible. So when I get an e-mail that makes it hard to find the site link, or is cluttered with too many links - I just read one a few minutes ago with 27 links! Each one for a different site! No Kidding! - I usually just skip it. It saves me time and it defeats the purpose of you sending it to me in the first place. So make your ad short and easy. Put the links up front so I don't have to scroll down. Forget the great ad copy, just get to the point. And that way you're ad won't get lost in the mail.