Wednesday

An Imposing Date

The pre-launch promotion has a sign up deadline of April 15. I assume that now we're into April, that date looks more imposing and urgent. In the last few days, seven new members have joined my team. That's a pretty impressive figure by my reckoning. I haven't done anything new except to highlight the deadline a little more prominently in my ads and mail blasts, so the only explanation I have is that the deadline is helping with the pitch. That very concept is one of the things every online marketing pitch needs to have - urgency. Read about that on my main web site in the "secrets revealed" section in Lesson 4. And to my new team members - Joe, Linda, Jagadeesh, Andrew, Ganesh, Ray and Viviana - welcome. I'm looking forward to being in touch with you all more soon.

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